Have you ever wondered how brands attract your love, money, and loyalty? **For me it’s Victoria Secret
It is almost as they have this magnetic pull on you and they keep whispering sweet things in your ear.
They make you weak in the knees.
Wanna to know why?
Come here I will tell you.
A little closer.
They know you.
They talk your talk.
They walk your walk.
They give you the permission you seek.
They validate your thoughts, morals, ethics, and taste in heels (oh, that’s me).
They make you feel like you are sitting atop of the throne and waving like Miss America.
How do they do that?
With words. Empathy infused communication.
Choose your words wisely, as they hold power.
Head into the Copy Shop.